Business Research Tutorial MKTG 2200 – PART 1 –  Choosing a Database

Business Research Tutorial MKTG 2200 – PART 1 – Choosing a Database


Hi my name is Ben Wilson. I’m one of the
librarians here at Utah Valley University Library and I just wanted to
share a quick tutorial with you on the different types of databases that are
out there and how they differ and how do you decide which one you use. When I
refer to databases for this tutorial it’s just a place where information is
stored oftentimes searchable and it’s electronic. A lot of the databases that
I’m going to show you are article databases so let’s get started. If you go
to the library’s homepage you’re going to see this OneSearch which I’m sure a
lot of you are familiar with because you might have learned about it in English
class but that’s not all the information that we have we have a lot more
databases, so let me show you those. If you go here to our databases button
you’re going to see a long list of databases and if it says OneSearch on
the right then that homepage search is covering that database. See the
ABI/Inform Collection here it does not have the OneSearch so it’s not covered
in the home page search. If you’re not sure which database to pick you can always just open it up here and read about it but there’s an easier way. If you come up
here to the top and you select narrow by subject and you select Business and
Economics you’re going to see the recommended business databases. We’ve got ABI/Inform collection that is my go-to database so I highly recommend you guys
jump into that and do some searching. There’s a lot of general business
databases like Business Collection, Business Source Premier but notice it is
covered with the OneSearch. We have IBISWorld which is an industry database
we’ve got Mergent, which is a company database mostly public and then we have
PrivCo which is designed for private company research just note that not
every private company is in there because they do not have to disclose
their financials and other information. Sage Online is a general database but
it does cover business pretty well as does ScienceDirect Journals. Scopus is
is a database that you can use to see how many times an article has been cited. The same goes for Web of Science and also Google Scholar will do the same
thing. Further down you’re going to see some
economics databases. Just real quick when should you be using a database and when should you be using the web? If you’re looking for stats or the steps of how to
do something like for example if a small business needs to get a loan what are
the steps and procedures that they need to take to get a small business loan?
Google really does a good job with that. Google is also useful for figuring out
the right words to use for your search so if you’re like not if you don’t know
anything about the topic and you don’t know the right words to get the results
you want go to Google use Wikipedia learn the wording or the jargon for what
you’re trying to find and then bring that over library and find credible
sources. There’s a lot of other kind of sites that are really useful you guys
know .orgs and .govs are really good if you’re doing something on small
business loans sba.gov has some really good reports. They published some
of them annually that talked about small business loans there’s a lot of really
good government websites out there that I would highly recommend you guys find
and use.